Cortex and Elliot Huntley were tasked to produce social media content for Arc’teryx’s global and local social media accounts.
Concept 🔬
‘Living in the Red Light’ - 2020 has been a chance to gain clarity on our lives, whilst also making active social change. The red light represents embracing life and altering preconceived perceptions. Utilising a black male model as the forefront of the shoot, we wanted to alter the misconceptions of the red light as a target of terror, to being a beacon of free living for everyone.
