Cortex was tasked to produce a commercial to reflect FACULTY as a brand; a cinematic showcase of FACULTY’s vision to empower self-expression, daringness, fun and connection — underpinned by the diverse tone of London’s street culture.
CIRCLES presents a narrative acknowledging that despite the constraints set by social structures and those around us, we must still live life proudly, and expressively. CIRCLES proposes a utopia with “new ideas, new faces, new temptations, new places, new hands”. That utopia is an open and accepting world — the world they’d love to create with you.
Campaign spread across FACULTY's social media.
Creative direction, production
TJ Sawyer, Zia Knives Zohra, Gabriel Chen, Alexander Bowman, Sara Acheampong, Salomé Gomis-Trezise, Jeremiah Jim, Mellow Miles, Wize Kay, Indira Toussaint