Cortex was tasked to produce an SS21 campaign for Napapijri’s Icons collection.
Concept 🔬
British Countryside Walk - documenting the culture of walking and visiting one of Britain’s most iconic landscape areas, the Lake District; we wanted to create a project that a lot of young people can relate to - how spending time with your friends walking, laughing and socialising can do wonders for your mental health.
Results 🧪
Campaign spread across Napapijri’s social media and in-store in Italy and Paris.
