Cortex was approached to bring on board community members Ede Dugdale & Max Dos Santos to shoot, style & film a campaign for New Balance x Sport Direct.
With creative direction from 20 Ten Creative’s Sam Rambles, our brief was to provide footage showing sport togetherness, confidence, performance, running as a feeling & people giving their all. ‘No Half Measures’ being a call to arms for people to be who they want to be and become fearlessly independent as a result.
Photo production, video production, styling
Campaign spread across Sports Direct’s social media and stores across the UK & Europe