We were tasked by New Era to document and interview creatives from across the UK to celebrate the artistic style of their new Camo Recreated range.
Concept 🔬
Inspired by New Era’s Camo Recreate campaign, championing ‘modern creativity’ and ‘the freedom of artistic spirit’, we created a set of still images documenting two creative protagonists from different regions of the UK, who are genuine fans of the brand.
The images will reflect the artistic nature of each creative working in their own ‘natural habitat’, such as a studio, coinciding with the camo colourways.
Results 🧪
Campaign used across New Era; retail partners, online & social accounts.
