Yiigaa ‘Good Enough’ Music Video

Objectives ๐ŸŽฏ

Cortex were tasked to produce Yiigaa's latest music video, led by co-founder Benji Reeves. The video aims to show a journey from uncertainty to celebration of recognising self worth and confidence.

Concept ๐Ÿ”ฌ

The single 'Good Enough' is about pushing through built up self doubt and shaking off anxieties to become the best version of yourself, no matter what body you are in. With a focus on those from marginalised communities, they are the forefront of an anthem dedicated to their empowerment.

The video shows the development of Yiigaaโ€™s self confidence in an attempt to spread the message that self doubt can be shaken off with confidence from within and the people around you.

Results ๐Ÿงช

Music video campaign spread across social media and streaming platforms.

Services ๐Ÿ› 

Production

CREDITS
Director
DOP
Producer
Production assist
Gaffer
Stylist
MUA
Hair
Photographer
Corey Jayvon
Ben Bennett
Benji Reeves
Ella Kenny
Declan Duffy
Joshua Meredith
Eliza Clarke
OGB6 Beauty Palace
Omar Khaleel
Yiigaa ‘Good Enough’ Music Video
E โ†’ INFO@CORTEXCREATIVES.CO
ยฉ 2021