Cortex were tasked to produce Yiigaa's latest music video, led by co-founder Benji Reeves. The video aims to show a journey from uncertainty to celebration of recognising self worth and confidence.
The single 'Good Enough' is about pushing through built up self doubt and shaking off anxieties to become the best version of yourself, no matter what body you are in. With a focus on those from marginalised communities, they are the forefront of an anthem dedicated to their empowerment.
The video shows the development of Yiigaa’s self confidence in an attempt to spread the message that self doubt can be shaken off with confidence from within and the people around you.
Music video campaign spread across social media and streaming platforms.