Staircase To Freedom
Objectives 🎯

Tasked by independent UK streetwear brand ZRK, we travelled to the forest to create a conceptual lookbook for their latest collection.

Concept 🔬

Inspired by Squid Game, we created set design to encapsulate the ‘No Snakes Just Ladders’ and ‘Television Killed Your Vision’ themes. We used props such as ladders, a pinata and a TV screen to represent those themes on camera.

Services 🛠

Creative direction, set design, photography, production.

Results 🧪

Lookbook featured on the ZRK website and socials.

CREDITS
Photographer
Director & producer
DOP
Art director
Editor
HMUA
Models
Matt Pearson
Benji Reeves
Ben Bennett
Anthony Hensman
Callum Pearson
Eliza Clarke
Emile Rodney & TJ Sawyer
ZRK F/W21 Campaign
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© 2021